Website, Content & Reporting Proposal
Nailed It Remodeling & Restoration
Prepared by IBT LLC · October 2026 · Second draft
Summary
The short version
1 · What we see
A thin site, mixed-up profiles
9 pages, no articles or case studies, and three social accounts that don't match.
2 · What we recommend
A site built from your jobs
A new website, monthly content from real projects, social posts and a reporting hub.
3 · What it costs
$2,500 once, $550 a month
Aktion keeps Google Ads and Local Services Ads; their fee drops by its social share.
4 · What we need from you
One finished job a month
Photos, a short job form and a few answers: about [1 hour] of your time a month.
Ads stay the main lead source for the next 6–12 months. The rebuild and content are how search and AI answers start sending work too.
Website & Content Proposal · 2
1 · What we see
The website today
9
pages on the whole site
137
words on the homepage
0
pages with a Google description
0
articles or written case studies
9–10s
to load the main content on a phone
0
phone numbers you can tap to call
Also: the Testimonials page copies the Kitchen page, the Reviews page shows no reviews, and basement and insurance restoration have no pages.
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1 · What we see
Social and brand today
| Facebook page linked from the site | Second Facebook page | Instagram @nailed_it_remodel |
|---|
| Name | “Nailed It Remodeling - Restoration” | “Nailed It Remodeling & Restoration” | Shows as “Ryan Berres” |
| Address / link | Shakopee (the R&A² address) | Credit River / Prior Lake | Links to ra2remodeling.com |
| Audience | 179 followers, 3 reviews | 455 followers, 0 reviews | 337 followers, 63 posts |
| Bio | “Since 2010” (the site says founded 2023) | Calls it “Remodeling & Renovation” | Personal account, not a business profile |
Recent posts are holiday graphics and quote cards with 1–3 likes each. The site shows 612-562-8075; Aktion's plan and the social graphics show 612-558-9231.
At least five other Minnesota contractors go by “Nailed It.” Matching details are how Google and AI tools know which one you are.
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2 · What we recommend · $2,500 one-time
A new website
Built on Astro, a fast modern web framework. Live 4–6 weeks after we get access and photos.
At launch
- Home, rewritten
- Kitchen, bathroom, basement, decks & additions
- About: Ryan, Scott, license, history
- Reviews, with real Google reviews
- Projects, the home for case studies
- Service area and Contact
How it grows
- A new service page when you want more of that work
- A city page once we can show finished jobs there
- One page per city, with its projects and reviews
- Questions and answers on every service page
Built in: fast pages on phones, tap-to-call, a title and Google description per page, business details marked up for Google and AI, old pages redirected. Kept as-is: Aktion's Tag Manager, the form's path into Jobber and the lead-source fields.
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2 · What we recommend · $550 a month
Content built from your jobs
| Content | How often | What it is | Built from |
|---|
| Case studies | 1 a month | A finished job: before-and-after photos, the city, the room and what made it stand out | Your photos and the job form |
| Articles | 2 a month | Answers to what local homeowners search for: costs, timelines, permits, materials | Your answers to 3 questions each |
| Questions and answers | Ongoing | Short answers on each service page, in your words, written so Google and AI tools can quote them | The questions customers ask you |
| Ads (Aktion) | Ongoing | Service pages built to work as landing pages for Aktion's campaigns, with the same cities and phone number | The service-area decision |
Every piece starts from something only you know. That is what makes it worth reading, and worth quoting.
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2 · What we recommend · Part of the $550
Social from the same jobs
Today
- Holiday graphics and templated quote cards
- Sporadic posting schedule
- Three accounts with different names and addresses
- Instagram runs as a personal account
With IBT
- 4–6 posts a month, including 2–3 reels
- Written and posted by hand, with your photos and short videos
- Each project on Facebook, Instagram and Business Profile
- Boost spend approved by you, paid to Meta
Each month we send a short guide on what to film for the reels. Plus 4 Business Profile posts a month, each linking to the new article or case study. Aktion keeps Google Ads and Local Services Ads.
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2 · What we recommend · Mock-ups with sample jobs
What posts (might) look like
A project story
From you: one finished job and its photos
The job behind a review
From you: a Google review and that job's photos
A story about you
From you: the story, and a photo from a job
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2 · What we recommend · Included in the rebuild
A reporting hub
One private page for Nailed It, refreshed every week. No logging in to six different tools.
What it shows
- Search: where you rank
- Business Profile: views and calls
- Website: visits, forms, phone taps
- Content: published, and waiting on you
- Site health: speed and uptime
- Later: leads to jobs, from Jobber
Two pages from a live IBT client hub: Business Profile progress and content activity.
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2 · What we recommend · Working with Aktion
Tracking and accounts
You own every account
Each agency is added as a manager.
• Google Ads
• Local Services Ads
• GA4
• Tag Manager
• Business Profile
• Search Console
Today Aktion holds the Ads and Local Services Ads access.
Launch handoff
- We keep the current Tag Manager container.
- A week out, we send Aktion the tracked actions: form submit, phone tap, Jobber booking.
- Aktion confirms ad conversions on launch day.
- We both check leads still reach Jobber with their source.
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3 · What it costs
Investment
| Item | One-time | Monthly |
|---|
| IBT · Website rebuild, reporting hub and profile cleanup | $2,500 | — |
| IBT · Case studies, articles, social and Business Profile posts | — | $550 |
| Aktion · Google Ads and Local Services Ads management | — | $600, less social |
| Google · Ad spend, billed to Nailed It directly | — | $800–$1,500 |
| Total | $2,500 | $1,350–$2,050 + Aktion |
Website billed $1,250 at the start and $1,250 at launch. Content billed monthly, starting the month after launch. Aktion's fee drops by its social share once posting moves to IBT. Ad spend starts at $800. Aktion figures from proposal #05842, Sept. 11, 2026.
The monthly work starts with a 3-month trial. If it isn't working for either of us, we part ways after month three, no penalty. The site and every account stay yours. After that, month to month with [30 days'] notice.
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4 · What we need from you
To start
Decisions
- Service area: which cities, matching Aktion's ads
- One phone number and one address, used everywhere
- Founding year: 2010 or 2023
- Handyman: off the site, or bookable online
- Tagline: keep Aktion's or not
Access
- Domain and hosting
- GA4, Tag Manager and Search Console
- Google Business Profile
- Both Facebook pages and Instagram
- Jobber
Materials
- Logo files
- Photos from [10] finished jobs, with city and room
- Contractor license number
- Ryan's and Scott's background, and a photo of each
- Who owns ra2remodeling.com
The 4–6 week clock starts when these arrive. We also need one person who can answer questions within [2 business days].
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4 · What we need from you
Every month
| You send | Your time | It becomes | Without it |
|---|
| One finished job: [10–20] photos and the job form, by voice | [25 min] | 1 case study, 2–3 social posts, 1 Business Profile post | No case study that month |
| Answers to 3 questions for each article | [15 min] | 2 articles and new answers on service pages, in your words | The article waits |
| A few 10–30 second videos, filmed on your phone from our monthly guidance | [10 min] | 2–3 reels | Photo posts only |
| New reviews, as they come in | [5 min] | Review posts and the Reviews page | Fewer posts |
| A read of the drafts, within [3 business days] | [15 min] | Approval to publish | Nothing publishes |
About [1¼ hours] a month. What we publish can only be as specific as what you send.
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Website, Content & Reporting Proposal
Thank you
Questions or next steps: [email protected]
1 · What we see
Social and brand today
Recent posts are holiday graphics and quote cards with 1–3 likes each. The site shows 612-562-8075; Aktion's plan and the social graphics show 612-558-9231.
At least five other Minnesota contractors go by “Nailed It.” Matching details are how Google and AI tools know which one you are.
Website & Content Proposal · 4